A look at the evolving TV-data landscape: The pushback by CF Entertainment and the 4A’s comes at an awkward time for Nielsen, given the rise of other options for networks looking to put together a 360-degree view into viewer behavior and advertising performance. But it’s still essential, right? The answer may not be as simple as it used to be. Nielsen, of course, has always had its critics. And in mid-April, the 4A’s (American Association of Advertising Agencies) came out in opposition to Nielsen’s announcement that it’s combining national in-home and out-of-home TV viewership into one data stream. Recently, news broke that CF Entertainment, which owns The Weather Channel, is accusing Nielsen of “abusing its monopolistic power over television ratings to extort a massive windfall from a smaller market participant,” and as such, is suing the TV ratings behemoth.
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